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Bookit Oy is a company established in 2000 in order to extend the use of Short Message Service tools from one way alerts and keyword-based two-way messaging towards fully interactive two-way business applications such as mobile check-in.〔Baxter, Andrew. Board your flight by mobile phone. Financial times. May 14, 2007.〕 and text message payments.〔Finland: Luottokunta, BookIt and Microsoft roll out m-payment authentication service. The Paypers. December 16, 2010. http://www.thepaypers.com/mobile-payments/finland-luottokunta-bookit-and-microsoft-roll-out-m-payment-authentication-service/742826-16〕 See also mobile marketing and engagement marketing.〔Nilson Report, January 2011, Issue 964 Text Message Payments in Finland http://www.nilsonreport.com/publication_newsletter_archive_issue.php?issue=964〕 While the company’s platform today involves more than 25 patent groups (79 granted and 50 pending),〔http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=0&f=S&l=50&TERM1=BOOKIT+OY&FIELD1=&co1=AND&TERM2=&FIELD2=&d=PTXT〕 Bookit's key platform capabilities enable mobile engagement, booking, and transactions. The company competes primarily with other mobile engagement providers (MEPs) 〔(【引用サイトリンク】url=http://solutions.forrester.com/mobile/landing-61Q6-3212NK.html )〕 ==First Airline Mobile Check-in through Text Message== BookIT technology enabled a range of early and evolving mobile marketing and mobile engagement applications such as: The first airline mobile check-in with a text message in partnership with Finnair;〔( "Finnair to introduce the world’s easiest check-in – with a text message, September 06, 2004 )〕〔High Tech Finland: Making More of SMS, Much More. 2009 http://www.hightechfinland.com/direct.aspx?area=htf&prm1=794&prm2=article〕 (brought to market in partnership with Nokia); emergency communications with the Finnish Foreign Ministry〔Ministry reaches contact with all Finnish nationals in Japan. March 14, 2011. http://formin.finland.fi/Public/default.aspx?contentid=215239&nodeid=15145&culture=en-US〕 and disaster readiness 〔Jujala, Anssi and Pekka Nykänen. mWatch Helsinki: A Survey on Mobile Readiness in the City of Helsinki and its Regional context. Section 5.12 page 34. Sept. 27. 2006〕 parcel delivery scheduling for Itella (Postal Services of Finland); secure mobile top-up of minutes and data for tele-operators such as DNA and GoMobile,〔DNA offers Top-up via SMS. Telecompaper. January 29, 2013 http://www.telecompaper.com/news/dna-offers-top-ups-via-sms--921552〕 fraud interactive alerts and mobile payment for the European Payment Processor Nets,〔Text Messages soon to become a method of payment. Good News! From Finland December 16, 2010 http://www.goodnewsfinland.com/archive/news/text-messages-soon-to-become-a-method-of-payment/〕 and public health applications 〔Swami, Mini. BookIT’s iSMS Eases Health Issues in Finland’s Hospitals. Healthcare Technology and News: February 2010 http://www.healthtechzone.com/topics/healthcare/articles/76899-bookits-isms-eases-health-issues-finlands-hospitals.htm〕〔Mobile Solution to Queuing for H1N1 Vaccine in Finland. Helsinki Times, Feb 2010 http://www.helsinkitimes.fi/helsinkitimes/2010feb/issue8-138/helsinki_times8-138.pdf〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bookit (company)」の詳細全文を読む スポンサード リンク
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